About Us

Yoné was born out of a passion for fashion, individuality, and exceptional quality. Our founder, Oyindamola Yusuf envisioned a space where style-conscious individuals in Africa and beyond could access world-class luxury in a way that feels both aspirational and deeply personal.

With years spent traveling the world and experiencing luxury retail at its finest, Oyindamola returned to Lagos with a mission: to redefine what it means to shop luxury locally. Yoné was founded not just to sell beautiful pieces — but to create a refined, immersive experience that inspires confidence and self-expression.

What started as a dream quickly evolved into a destination.

Our Values

At Yoné, we are guided by a set of principles that shape everything we do:
    •    Curated Excellence: We are meticulous about quality, selecting only pieces that meet the highest standards of craftsmanship and design.
    •    Authenticity: Every item tells a story. We celebrate individuality and personal style over trends.
    •    Exceptional Service: From private styling sessions to seamless delivery, we offer a customer experience rooted in discretion, respect, and warmth.
    •    African Pride, Global Vision: While we carry international brands, our heart is proudly African. We champion the beauty, strength, and creativity of our continent at every touchpoint.

Where We’re Headed

As we grow, so does our vision. Yoné is expanding into a lifestyle brand — with new categories, exclusive collaborations, and experiences that go beyond fashion. Our goal is to become the leading name in luxury retail across West Africa, known not just for what we sell, but for how we make people feel.

We invite you to explore our world — to shop, to be inspired, and to express your own version of luxury.

Yoné is more than a store. It’s a movement!